Effective Date: 1 October 2024

ArtAsLife.com (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit and interact with our website, ArtAsLife.com, especially during its pre-launch “coming soon” phase. This policy is designed to comply with the General Data Protection Regulation (GDPR) and other applicable laws.

1. Information We Collect
During the “coming soon” phase, we collect minimal personal data, primarily for communication and marketing purposes. The types of personal information we may collect include:

• Email Address: Collected when you sign up for our newsletter or register your interest in our upcoming shop.
• Browsing Information: We use Google Analytics to collect anonymized browsing data, such as your IP address, browser type, device type, and how you interact with our website.

2. How We Use Your Information
We collect and process personal data for the following purposes:

• To Notify You: We use your email address to inform you about the launch of our store, new products, exclusive offers, and any updates.
• Improve Website Functionality: Anonymized data from Google Analytics helps us analyze website traffic and optimize your browsing experience.
• Marketing Communications: We may send you promotional emails if you consent during sign-up. You can opt out at any time by clicking the unsubscribe link at the bottom of any email or contacting us directly.

3. Legal Basis for Processing Your Information
We only process personal data when we have a lawful basis to do so under GDPR:

• Consent: By submitting your email address or other information, you consent to the collection and use of your data as described in this Privacy Policy.
• Legitimate Interest: We may use anonymized data (like your IP address) to improve the user experience and maintain website security.

4. How We Share Your Data
We do not sell or rent your personal data to third parties. However, we may share your information with trusted third-party services under certain conditions:

• Google Analytics: We use Google Analytics to track and analyze website performance. Google may collect anonymized data as per their privacy policy.
• Email Marketing Providers: We use third-party services (like Mailchimp or similar) to send newsletters or notifications. These providers are GDPR-compliant and protect your data as outlined in their policies.

5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• If you unsubscribe from our mailing list, we will stop sending you marketing emails but may retain your email address to ensure that you do not receive further emails.
• We retain anonymized browsing data collected via Google Analytics for up to 14 months.

6. Your Rights Under GDPR
Under GDPR, you have the following rights concerning your personal data:

• Access: You can request access to your personal data that we hold.
• Rectification: You have the right to request correction of any inaccurate or incomplete personal data.
• Erasure: You can request the deletion of your personal data where there is no legal reason for us to retain it.
• Object to Processing: You have the right to object to our processing of your data based on legitimate interests.
• Data Portability: You have the right to request a copy of your personal data in a structured, commonly used format.
• Withdraw Consent: You may withdraw your consent to receive marketing emails at any time.

To exercise these rights, please contact us at info@artaslife.com.

7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. You can manage your cookie preferences via your browser settings.

8. Data Security
We are committed to ensuring that your information is secure. We use a range of technical and organizational measures to safeguard your personal data and prevent unauthorized access, disclosure, or modification.

9. Third-Party Links
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, please note that we do not have control over these external websites. We encourage you to review the privacy policies of these third-party sites before providing any personal information.

10. Children’s Privacy
ArtAsLife.com is not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal data, please contact us, and we will delete such information immediately.

11. Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the updated “Effective Date”. We encourage you to review this page periodically to stay informed about how we are protecting your data.

12. Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Email: info@artaslife.com

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.